Using customer and trend data
Segmentation of Intent
Competitive Audit with a Focus on Intent
Competitive Audit with a Focus on Intent
- Our approach begins with Intent Segmentation, where we group keywords based on consumer mindsets using our exclusive Intent Scoring Algorithm.
- This empowers us to optimize our clients' marketing campaigns by strategically allocating keywords, managing investments, and enhancing performance, all tailored to identified consumer mindsets.
Competitive Audit with a Focus on Intent
Competitive Audit with a Focus on Intent
Competitive Audit with a Focus on Intent
- We monitor competitive performance to gain insights into a brand's growth potential.
- Going beyond conventional competitive audits, our analysis adopts a consumer-centric perspective, allowing us to provide precise keywords, messaging, and brand recommendations, all guided by a consumer mindset.
- Additionally, our Competitive Upstream/Downstream Analysis delves into website traffic patterns for our clients.
Behavioral Trend Analysis
Competitive Audit with a Focus on Intent
Analysis of Consumer Demand
- Our agency closely monitors seasonal trends among consumer mindsets, informing strategic brand and media planning.
- We tap into intent, click, and conversion data across various mindsets to unravel the narrative behind consumer behavior across different channels.
- Furthermore, our Category + Brand Seasonality Audit uncovers search trends on platforms like Amazon and Google, shedding light on search demand volume and trending topics within a category.
Analysis of Consumer Demand
Creative and Messaging Evaluation
Analysis of Consumer Demand
- We harness behavioral search signals to identify key consumer demand themes and topics within specific categories, categorized by mindsets, on platforms like Google and Amazon.
- This allows us to quantify overall consumer demand within a category while pinpointing critical topics relevant to our client's brand and competitors.
- Our analysis is always centered around understanding where consumers are in their journey.
Creative and Messaging Evaluation
Creative and Messaging Evaluation
Creative and Messaging Evaluation
- Leveraging our tools, we meticulously assess search ads, social media creative, messaging, and website content to align with consumer mindsets for our clients and their top competitors.
- This data equips us with valuable insights, enabling our clients to seize strategic opportunities to enhance messaging relevance and performance in their marketing efforts.