Holistic digital media and commerce
Performance Media Planning, Purchasing, and Optimization
Performance Media Planning, Purchasing, and Optimization
Performance Media Planning, Purchasing, and Optimization
- Our approach seamlessly blends attribute-based audience delineation with intent-based profiling, creating highly targeted audiences. These audiences are leveraged across multiple channels, including search, social, display, and e-commerce, aligning perfectly with user intent.
- Furthermore, we craft distinctive People IDs by consolidating data from various sources, including our clients' CRM and third-party data, to enhance user experiences.
Marketplaces for Direct Commerce
Performance Media Planning, Purchasing, and Optimization
Performance Media Planning, Purchasing, and Optimization
- Our services encompass managing advertising initiatives and operational requirements for brands on popular marketplaces like Amazon, eBay, and Walmart.
- This includes overseeing aspects such as supply chain management, product feed optimization, product/content merchandising, and sales strategies within commerce platforms.
Affiliate Program Management
Performance Media Planning, Purchasing, and Optimization
Affiliate Program Management
- We take complete charge of our clients' Affiliate Marketing programs, handling everything from partner and program development to media optimization, channel alignment, and campaign management.
- Our team has extensive knowledge of the affiliate technology landscape, offering support through self-service tools or as experts overseeing managed service relationships. We also assist in selecting the most suitable technology for your requirements. Utilizing advanced analytics, our affiliate team uncovers profound insights, such as the business contributions of each affiliate.
- We seamlessly integrate affiliate management as a core channel alongside search, social, display, and content initiatives, enabling flexible budget allocation between channels and across campaigns.