Transformation and growth using data
Investment Strategy
Account Health and Opportunity
Account Health and Opportunity
- Our investment strategy is rooted in data-driven analysis, employing a multi-factor approach that spans across various channels.
- We meticulously consider many variables, including channel metrics, sales data, seasonal trends, offline advertising (TV, OOH), and competitive landscapes. Our process involves generating statistical analyses from thousands of candidate models.
- We utilize lift charts to gauge the influence of one channel on another, and we consistently optimize budgets to enhance overall performance.
Account Health and Opportunity
Account Health and Opportunity
Account Health and Opportunity
- Our dedicated team evaluates the health and potential of your accounts.
- We pinpoint target production levels, manage bids and budgets, and closely monitor performance metrics.
- Our features include Performance Diagnosis, Yield Optimization, Scenario Planning, Anomaly Detection, and Daily Pacing to ensure your accounts are optimized for success.
Cross-Channel Reporting
Account Health and Opportunity
Cross-Channel Reporting
- Our Cross-Channel reporting system consolidates data from all channels, publishers (e.g., Google, Facebook, Amazon), and campaigns into a unified view of performance.
- This allows us to identify performance trends, uncover the most successful elements (copy, campaign, creative, product), and accurately forecast your campaigns.